Kinks 30: Think Visual

1986 wasn’t the best year for bands like the Kinks, and whatever commercial clout they had built up thus far in the decade was scuppered once they signed to MCA (in the U.S.; London got them in the U.K.), a label that simply didn’t know how to promote artists, new or vintage. Which was too bad, since Think Visual, their first album under the new deals, wasn’t awful.

Of course, Ray Davies was still Ray Davies, and he opens the album with “Working At The Factory”, a blatant complaint about what the music biz has done to him. Subject matter aside, it’s still a decent track. So is “Lost And Found”, which is literally about getting through a hurricane, but works on metaphorical levels as well. (Even if it does evoke both “It’s The Same Old Song” and “The Boy With The Thorn In His Side”.) Too much of “Repetition” lives up to its title, but there are some clever inversions of the three-chord pattern, and a killer bridge. Similarly, “Welcome To Sleazy Town” has an arrangement to match, a slow bluesy stroll with a canned-sounding harmonica, while “The Video Shop” is left over from when Ray wanted to write a concept album about the guy from the “Come Dancing” video selling pirated tapes.

Dave Davies gets to bookend side two, and not very well. “Rock ‘N Roll Cities” is a not very original idea, shouting out names of places in a very pandering way looking for easy applause when they’d get around to playing it on stage. While it tends to drag over the same two chords, Ray redeems himself with “How Are You”, something of a sadder follow-up to “Do You Remember Walter”. The title track is more commentary on marketing, spouting what we now call buzzwords over an edgy backing, whereas “Natural Gift” takes a more human approach to the idea of substance over style. “Killing Time” is another one of those songs he could write in his sleep, and it’s a shame this wasn’t a single. But Dave leaves us with the synth-heavy “When You Were A Child”; there’s nothing wrong with it, except that it doesn’t belong on this album.

We said Think Visual wasn’t awful, mostly because it could have been a lot worse. There are enough decent songs throughout the album, but we get the feeling they were going through the motions.

The Kinks Think Visual (1986)—2½