Friday, November 10, 2017

Who 25: Maximum As & Bs

Part of the music industry’s money-making strategy for the second decade of the 21st century was to reprint anything and everything on limited-edition vinyl in multiple colors and at exorbitant prices, while still not allowing returns from retailers. Every now and then they’d get clever, but a lot of the time the attention to reproductive detail resulted in products that were nice to look at, but not necessarily convenient to listen to, particularly in the modern era of immediate digital access.
The business team behind The Who are clearly no dopes when it comes to recycling, and one of their recent, more clever projects involved four chronological box sets offering replicas of the band’s original 45s, with accurate labels and picture sleeves where applicable. The audio has since been compiled and issued in a five-CD set called Maximum As & Bs. While we extend kudos for the correct non-use of apostrophes, and it’s great to finally have some of their so-called lost tracks handy again, it would have fit on four CDs, and not a few tracks appear for the umpteenth time.
Three short years ago, the Who Hits 50 set included most of these A-sides, yet this box does tell the story fairly well. Beginning with the first High Numbers record, it goes through the band’s singles in order. Since half of the debut album was milked for the charts, those tracks nicely frame both versions of “Circles”, even including “Waltz For A Pig”, the Graham Bond Organisation track credited to “The Who Orchestra” for legal reasons. Repetitions are few, so “Circles” doesn’t appear again as part of the Ready Steady Who EP, also included in context.
The milking continues in the Tommy era, so a few of those album tracks appear in jarring edits, and again in re-recordings for the movie soundtrack. But even for a band who learned early on that the album format was their strength, some of their lesser-known gems finally resurface (read: everything from 1970 through 1973). Then we hear the band’s overall output quality diminish alongside its quantity, with fewer rarities. Album cuts were used for B-sides, and outside of “Bony Moronie” from 1971, the live tracks included here come from the 1982 and 1989 Keith-less tours. It’s a big leap to the two new songs from 2004, and the Wire & Glass EP from two years later. Finally, there’s “Be Lucky” from that last compilation, and yet another stereo remix of “I Can’t Explain” to complete the circle.
It’s odd that they include cancelled singles (“Circles” and “Instant Party Mixture”, which fans would have had on both deluxe expansions of My Generation, plus “Eminence Front” and “It’s Your Turn”) without including some of the tracks they actually mention in the booklet, like the censored “Who Are You” and the live “Dancing In The Street” from 1979. But with 90 tracks lasting five hours, there’s certainly a lot of music here, and the plethora of distinct mixes on Maximum As & Bs makes quibbling over what wasn’t included exactly that. Plus, it beats having to get up and flip or replace the record every three minutes.

The Who Maximum As & Bs: The Complete Singles (2017)—

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