Kiss 16: Lick It Up

After nearly a decade in the business, Kiss had to do something, since their albums weren’t automatic sellers. So they decided it was time to finally ditch the makeup that had been their most distinctive trademark. In keeping with the times, their barefaced look was unveiled via the video for the title track of the new album. Those of us who hadn’t been keeping up with the lineup were surprised that Ace was as ugly as he looked; it turned out that wasn’t Ace but new lead guitarist Vinnie Vincent (née Cusano), who’d only had to wear the “ankh” design on his face for a mercifully short time.

Lick It Up was even more back-to-basics musically, as the songwriting credits were restricted to the four band members, and Vincent prominently. Vocals were evenly split between Paul and Gene, and nearly every song has a unique riff.

“Exciter” leaps out of the speakers with a more modern rhythm than their sludgier moments of the past, but still tight. Speaking of sludge, Gene’s voice is pretty muddy on the marauding “Not For The Innocent”. In context, the still-misogynistic title track sounds pretty tame, particularly when Gene comes back to yell his way through “Young And Wasted” against the jackhammer rhythm. “Gimme More” is more Stanley-by-numbers, as prescribed.

“All Hell’s Breakin’ Loose” opens with another riff kids would be trying to figure out next to their stereos, but is nearly spoiled by Paul’s not-quite-rapped vocal on the verses. “A Million To One” is the first you-done-me-wrong love-lost song, though Paul doesn’t quite connect the hook with the message. But that’s okay, because Gene is back to flex his manhood on “Fits Like A Glove” and threaten some “bitch” (his word, not ours) on “Dance All Over Your Face”. And after an intro that’s a pretty good imitation of Quadrophenia, they assure us in “And On The 8th Day” that “God created rock ‘n roll.”

With Lick It Up Kiss became just another hard ‘n heavy rock band. Helped along by the rise of hair metal in the ‘80s, they kept selling albums while cycling through one lead guitarist after another. Their brand remains as strong today as ever, just as their fans—who have since spawned generations of diehard converts—have remained loyal.

Kiss Lick It Up (1983)—3